ACL Music Festival Weekend One

I survived weekend one of ACL.  I was working security and I was posted inside the front barricades at one of the main stages.  I’m pretty sure I’ve heard every excuse in the book at this point on why someone “needs to get in.”  It was a great experience, I learned a lot, and I got to use a little muscle here and there. The view point to the stage wasn’t too shabby either.  It’s challenging to stand for 13 hours in the sun and the heat, but it was worth it.  Its rewarding to help someone who is ill or hurt, and to help keep people safe.  I get to do it all over again next weekend.

Here are some tips if you are trying to spend an entire day in the sun, in the front row, to see the headliner of your dreams….

1. STAY HYDRATED

2. STAY HYDRATED

3.STAY HYDRATED

4. EAT

5. FIND MOMENTS IN THE SHADE IF YOU CAN BY SITTING DOWN OR BRINGING AN UMBRELLA

If you don’t drink water, you are likely to pass out before the show you want to see. I saw it happen a lot this past weekend. Also, if you are ever at a festival and you don’t feel good for ANY REASON, even if you took something illegal, if you ask security or a medic for help you will not get in trouble! Its about keeping you safe and helping you. Period. If something is wrong, please seek help for yourself.

Here’s to a safe, happy, healthy, and fun second weekend of ACL! See you there.

P.S. Amyjen Entertainment now has a Facebook page! Please check us out and Like us! Thanks! 🙂

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New Tunes Tuesday!

I stumbled upon Noah and the Whale in the last year when I was going through a tough time. They’ve been around since 2008, and I just rekindled my romance with them this week. Listening to their albums just makes me feel like everything is going to be ok. They make my heart a little lighter. Shortly after I discovered them, they happened to be playing a live show here in Austin. Nothing like falling in love with a band and then getting to see them live a couple of weeks later! Enjoy!

Hope in Traumatic Brain Injury Awareness

Image from d'Oliveira & Associates

Image from d’Oliveira & Associates

In the Burlington County Times article “Cinnaminson girl shares story filled with joy and sadness, staff writer Todd McHale tells the story of an 11 year old girl who uses her network television appearance to spread awareness for traumatic brain injury, or TBI. 11 year old Lily Nichols had the opportunity to compete on the first ever children’s competition on Food Network’s popular show Chopped.  Nichols’ father fell off a ladder and has been dealing with the effects of a TBI. Shortly before the taping, Lily’s father passed away.

“She’s an amazing, amazing spirit,” her mother said. “It was really about her making her dad proud and bringing attention to his illness.”

Lily said her 45-year-old father was a special person.

“He made you feel calm and comforted and no matter what, he didn’t judge you,” Lily said.

“My dad is very close to my heart. And I wanted to make him proud by giving the world, like, a little experience of what he was like.”

Amy, left, and Jen in NYC

Amy, left, and Jen in NYC

This is a subject near and dear to my heart, as well as my business partner’s.  Jen and I met in NYC in June of 2006, and we initially bonded over a common love of music. That bond deepened through shared losses. In the article referenced above, Todd McHale mentions that “The Centers for Disease Control and Prevention considers traumatic brain injury as a serious public health problem in the United States, contributing to 30 percent of all injury deaths. In 2010, 2.5 million traumatic brain injuries occurred, either as an isolated injury or along with other injuries.” Unfortunately, Jen and I have both been effected by that statistic in very personal ways.

Read more to hear our story. Have you or a loved one been impacted by TBI? Share your stories or leave a comment! Also feel free to share other charities that you support!

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New Tunes Tuesday!

I have decided that every other Tuesday I will post a video of a band or song that I’m currently digging. They won’t necessarily be brand new songs or artists, just new to me, or new on my radar, or old favorites currently in heavy rotation. I’ve been hearing the name Beats Antique for quite a while now but I just recently had a good listen. I have to say I fell in love. They have been in heavy rotation for me for the last couple of weeks. I find I’m very into instrumental music lately. My mother lives in India part time, and she studies sacred sound. She introduced me to kirtans and chanting in Sanskrit, which I also find soothing.  So here’s a YouTube video of Beats Antique playing live at Bumbershoot 2013 in Seattle. I hope you enjoy it! I’d love to hear what you are listening to lately! I always love to hear suggestions of who to check out next!

Die Antwoord :: New Details Emerge on Upcoming Album :: Donker Mag (UPDATED)

This is an update on the band Die Antwoord by Colm Hogan from the Digital Graffiti blog. He included some interesting videos that cover the history of the band. I had the pleasure of seeing Die Antwoord at Bonnaroo, and they put on a hell of a show. Not my usual musical taste but there’s just something about them that I love. Is there an artist that you were surprised that you liked when you started listening to them, or saw them live? T

die_antwoord_x2Watch the new single for Donker Mag, entitled Pitbull Terrier over here. To buy a track, go here.

Die Antwoord has left us some cryptic clues regarding their upcoming album entitled Donker Mag. In the form of a fill in the blanks crossword puzzle style, Yolandi left us with the possible track listing on their facebook page. Here’s her post from October 19:

bubble bubble toil and trouble…
guess wat we gt cookin!
1-D_NK_R M_G
2-C_ _KI_ TH_MP_R
3-P_TB_ _ L TE_ _ _ _R
4-S_R_ _ K
5-CR_ S_
6-_ _X
7-I D_ _ _ D_ _ NK
8-D_ _ TIME I_ _ B P_ _ _ _ _G
9-GIR_ I W_NT 2 _AT U
10-_ _ _PY G_ S_ _ _Y F_ _ K_
11-L_TS J_S_ B _R_ _ _ _Z
12-U_L_ B_ _ ft A_ _ _X T_ _ _
13-Y_ _…

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“5 Ways To Brand Your Successful Company Before You Have One”

In this informative post on branding from John Turner, he mentions the benefits of volunteering. I think volunteering adds so much value to your life, which in turn positively effects your business because of the growth and insight you experience. Is there an organization you volunteer for that you have found rewarding, or one that your interested in getting involved with?

jptwdbt

Distinguished_black_businessman

“5 Ways To Brand Your Successful Company Before You Have One”

 5. Write

Writing for blogs, websites, newspapers, and journals is a great branding technique. In addition to the readability of your worldviews, online and print media typically include a blurb about the author. Contributing authors can provide a compelling snapshot of their personal and company/organization brand within the guidelines of their character limit. Writing also allows authors more time and flexibility to organize their thoughts and to plan their communication style to others. During in-person conversations, we must have both nonverbal and verbal communication acumen. For example, someone’s mouth may be conveying one idea while his/her folded arms may be saying something else.

In addition to branding through communicating one’s thoughts, professionals must be bilingual by speaking the language of business people – writing. Many, if not all, information is saved and transmitted through digital and print methods…

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Tell me a story…your story

Jordan from effUmarketing posts about the importance of your story, and how using your unique experience is crucial to make a connection with your audience. What brand has forged a connection with you?

Guy With Bow Tie Marketing

Pixar What can you learn from Pixar?

You’ve probably heard ‘Content is King’ at some point and time. It’s just as relevant today as it was when the internet, and blogs started taking off.

The same is true when it comes to your advertising. Your message / story (aka content) is key. Who are you? What do you do? And why is it important to ME (the consumer).

Most advertising works this way: here’s my product, here are some features, buy it. It’s safe, lazy and ineffective, but everyone does it, so you follow the leader and do the same.

Think about how you buy for a second? Why did you buy the vehicle you did? Why did you purchase Doritos over the No Name brand? You may not know it, but you did it because you bought the story of the brand. You felt connected in some way to it…

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