“5 Ways To Brand Your Successful Company Before You Have One”

In this informative post on branding from John Turner, he mentions the benefits of volunteering. I think volunteering adds so much value to your life, which in turn positively effects your business because of the growth and insight you experience. Is there an organization you volunteer for that you have found rewarding, or one that your interested in getting involved with?

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“5 Ways To Brand Your Successful Company Before You Have One”

 5. Write

Writing for blogs, websites, newspapers, and journals is a great branding technique. In addition to the readability of your worldviews, online and print media typically include a blurb about the author. Contributing authors can provide a compelling snapshot of their personal and company/organization brand within the guidelines of their character limit. Writing also allows authors more time and flexibility to organize their thoughts and to plan their communication style to others. During in-person conversations, we must have both nonverbal and verbal communication acumen. For example, someone’s mouth may be conveying one idea while his/her folded arms may be saying something else.

In addition to branding through communicating one’s thoughts, professionals must be bilingual by speaking the language of business people – writing. Many, if not all, information is saved and transmitted through digital and print methods…

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Tell me a story…your story

Jordan from effUmarketing posts about the importance of your story, and how using your unique experience is crucial to make a connection with your audience. What brand has forged a connection with you?

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Pixar What can you learn from Pixar?

You’ve probably heard ‘Content is King’ at some point and time. It’s just as relevant today as it was when the internet, and blogs started taking off.

The same is true when it comes to your advertising. Your message / story (aka content) is key. Who are you? What do you do? And why is it important to ME (the consumer).

Most advertising works this way: here’s my product, here are some features, buy it. It’s safe, lazy and ineffective, but everyone does it, so you follow the leader and do the same.

Think about how you buy for a second? Why did you buy the vehicle you did? Why did you purchase Doritos over the No Name brand? You may not know it, but you did it because you bought the story of the brand. You felt connected in some way to it…

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