Jordan from effUmarketing posts about the importance of your story, and how using your unique experience is crucial to make a connection with your audience. What brand has forged a connection with you?
You’ve probably heard ‘Content is King’ at some point and time. It’s just as relevant today as it was when the internet, and blogs started taking off.
The same is true when it comes to your advertising. Your message / story (aka content) is key. Who are you? What do you do? And why is it important to ME (the consumer).
Most advertising works this way: here’s my product, here are some features, buy it. It’s safe, lazy and ineffective, but everyone does it, so you follow the leader and do the same.
Think about how you buy for a second? Why did you buy the vehicle you did? Why did you purchase Doritos over the No Name brand? You may not know it, but you did it because you bought the story of the brand. You felt connected in some way to it…
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