Tell me a story…your story

Jordan from effUmarketing posts about the importance of your story, and how using your unique experience is crucial to make a connection with your audience. What brand has forged a connection with you?

Guy With Bow Tie Marketing

Pixar What can you learn from Pixar?

You’ve probably heard ‘Content is King’ at some point and time. It’s just as relevant today as it was when the internet, and blogs started taking off.

The same is true when it comes to your advertising. Your message / story (aka content) is key. Who are you? What do you do? And why is it important to ME (the consumer).

Most advertising works this way: here’s my product, here are some features, buy it. It’s safe, lazy and ineffective, but everyone does it, so you follow the leader and do the same.

Think about how you buy for a second? Why did you buy the vehicle you did? Why did you purchase Doritos over the No Name brand? You may not know it, but you did it because you bought the story of the brand. You felt connected in some way to it…

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How Many Ideas Are Good Ideas?

The more you flex your creativity, the more likely you’ll find that gem! If you don’t try, you’ll never get there. Don’t think bad ideas or failed attempts are a waste, it’s all part of the process! #cantstopwontstop

Great blog post from The Data of Cool!

The Data Of Cool

"Cuba imports its cigars from him." For every line the Most Interesting Man In The World records, his writing team write thirteen. “Cuba imports its cigars from him.” For every line the Most Interesting Man In The World records, his writing team write thirteen.

A session at last year’s SXSW looked for common themes from people at the top of their game in different creative fields – designers, musicians and venture capitalists.  The most pointed question for the panel was “what proportion of your ideas come to fruition?”  That’s a life-blood question for VCs, who weigh up investor pitches from start-ups every day.  But’s it’s just as relevant for musicians working out whether to expand a riff into a track, or writers getting lines and sketches into a show.

Here’s what we heard at the event:

Bing Gordon of Kleiner Perkins hears 200 pitches a year and makes two investments.  That’s an idea ratio of 1:100.

Aileen Lee of Kleiner Perkins hears 16 pitches a week and makes one investment a month.  That’s…

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