I stumbled upon Noah and the Whale in the last year when I was going through a tough time. They’ve been around since 2008, and I just rekindled my romance with them this week. Listening to their albums just makes me feel like everything is going to be ok. They make my heart a little lighter. Shortly after I discovered them, they happened to be playing a live show here in Austin. Nothing like falling in love with a band and then getting to see them live a couple of weeks later! Enjoy!
Jordan from effUmarketing posts about the importance of your story, and how using your unique experience is crucial to make a connection with your audience. What brand has forged a connection with you?
You’ve probably heard ‘Content is King’ at some point and time. It’s just as relevant today as it was when the internet, and blogs started taking off.
The same is true when it comes to your advertising. Your message / story (aka content) is key. Who are you? What do you do? And why is it important to ME (the consumer).
Most advertising works this way: here’s my product, here are some features, buy it. It’s safe, lazy and ineffective, but everyone does it, so you follow the leader and do the same.
Think about how you buy for a second? Why did you buy the vehicle you did? Why did you purchase Doritos over the No Name brand? You may not know it, but you did it because you bought the story of the brand. You felt connected in some way to it…
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Rob Kronenburg thinks Being There wins. I have to agree. What do you think?
I’m just recovering from an extended period of slouching around watching TV and streams via BBC’s extended broadcast of the Glastonbury Festival. It was for the most part an easy listening experience, sitting there with a drink (and toilets) close by, sometimes with friends and family talking about the acts, sometimes on my own and fully engaged, and sometimes also leafing through the paper or even doing a bit of work. For the most part the shows were really well screened with reasonable measures of crowd scenes with the main focus on the performers. The bits in between – the short interviews, plugs for new releases, mini-docs and presenter links were for me completely disposable and seemed to be aimed at an audience who had stumbled on the transmission by accident and there to reassure them that Aunty Beeb was looking…
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